Expansion in the Age of Globalization: How to Launch Your eCommerce Store Marketing Into New Countries

If you’re an eCommerce retailer, the expansion of your market reach into new countries is a great way to grow revenue and increase visibility.
But launching your marketing efforts in a country where you don’t have any history or understanding of the culture (or previous sales history) can be daunting.

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Using Hotjar: 3 Conversion Rate Optimization Tips for Shopify

Raise your hand if you’ve ever personally felt down in the dumps about your Shopify conversion rates. As entrepreneurs and small business owners know all too well, running your own business is already difficult. Figuring out why your store’s inventory is not selling like you thought it would be should not have to be so challenging.

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