A simple, effective mindfulness aid and a reminder to hit pause – all in one cleverly designed, illuminating pebble. As practical as it is beautiful, the Pebble provides an easy entry point into mindfulness, as well as a new way to deepen existing practice.

So whether you’re a mindfulness newbie or an experienced meditator, the Moment Pebble has a place in your palm.

Campaign Solution

Pre-launch lead generation Kickstarter blitz

8 weeks out from launch and Dash Activate Online‘s expert team begin implementation and testing of the Moment Pebble Kickstarter Pre-Launch campaign. Following our in-depth market research process, our expert strategy team maps out a testing plan, putting a variety of cold audiences through our rapid fire testing procedure to map audience relevance and engagement.

Budget was scaled into winning ad sets as CPL numbers stabilised.

Through a mix of cold audience testing, traffic ads and a lead form retargeting strategy the Moment Pebble team went into their Kickstarter launch with almost 7,000 leads.

This lead to an explosive launch with over 30% of the funding goal generated in UNDER 36 hours.

Full funding was achieved 19 days later with the project earning a feature on the Kickstarter Homepage, Facebook Page and newsletter in addition to numerous press mentions following the funding completion.

The project concluded on May 9th, 2019 with a whopping £58,975 in pledges exceeding the original funding goal of £40,000 by 48%!

Check out our full case study infographic below and if you have any questions please reach out to contact@dashactivate.online!